.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has onboarded Indian cricketer KL Rahul as a label emissary and an investor in the business, it shared with ETRetail.Without divulging the specific portion of risk the cricketer has taken, the company claimed it is actually a significant and critical investment.This cooperation targets to make use of KL's enormous level of popularity, particularly amongst young people as well as fitness aficionados, to increase Boldfit's dip untapped markets and demographics around India.Sharing concerning the brand's growth plans, Pallav Bihani, creator and also CEO of the provider claimed, "Our company are going all-in on extending our activewear as well as footwear groups, which are readied to redefine the health and fitness market. These portions are our future development engines." Presently, fitness as well as yoga add-ons steer the majority of Boldfit's sales, Bihani shared.In the 2022-23, the D2C brand obtained an income of Rs 73 crore. With tactical efforts and also this alliance, the company aims to reach out to an income of Rs 500 crore through FY26. Founded in 2018, it currently serves over 1 crore customers yearly and strives to extend this scope to 5 crore using this relationship. Also, it is actually improving its supply chain infrastructure to ensure fast shipping as well as consistent product availability.Looking forward, the D2C start-up counts on a surge in internet visitor traffic, social networks engagement, and greater purchases throughout our main classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
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