.Akshali Shah, Executive Director, Parag Milk FoodsNew Delhi: Parag Dairy Foods has actually broadened its own whey healthy protein product line under the Avvatar brand name, with a concentrate on customization of the products for the buyers as component of its new advertising and marketing tactic, Akshali Shah, corporate director at Parag Dairy Foods claimed in a chat along with ETRetail.With this development as well as desires of the type increasing at a 30-35 percent CAGR, it strives to accomplish a 20-25 per cent market share in this category by 2027-28. The firm has actually actually established its whey protein manufacturing location in Pune, Maharashtra which offers it a competitive edge and also reinforces its market job, Shah shared.The business has actually put in around Rs 300 crore in putting together as well as expanding its own whey protein manufacturing capability.The whey healthy protein group, which currently contributes 7 percent to Parag's overall earnings, is expected to support 15 per cent in the upcoming 3-4 years. Currently, about one-third of the firm's whey healthy protein purchases stem from shopping platforms, giving it a nationwide reach.To deal with the youth and also gym-goers and also additional take advantage of the growing demand, Parag Milk Foods organizes to disperse its items with modern field shops, focused whey protein shops, and online networks, making certain omnichannel availability.This aggressive growth aim at is actually also backed by the firm's influencer-driven advertising and marketing projects and its own robust distribution system, which includes over 35 depots and a tough existence in both traditional and digital retail.As every the company's Q1 FY25 regulatory update, the agency possesses a network of ~ 6200 suppliers and also 682 extremely stores. It also has a presence in 4.6 lakh retail contact factors and also strives to connect with 13-15 lakh contact points by 2027E.
Published On Sep 30, 2024 at 09:52 AM IST.
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